# SEO Article Pipeline

*A writing skill that turns a topic into an original, in-depth, search-ready article.*

Three-phase article writing pipeline that ensures every article is original, substantive, and SEO-clean before delivery. Draft, then check for overlap with existing content, then verify depth and keyword coverage.

**When to use this**
Any article production — blog posts, SEO content, documentation, long-form explanations. The pipeline catches the three most common failure modes: unoriginal content, thin coverage, and missing keyword targeting.

**The process**

1. **Phase 1: Draft.** Write the first full pass. Focus on getting ideas down, not perfection. The draft should cover the topic with real substance — not a summary or a shallow encyclopedia-style overview.
2. **Phase 2: Overlap check.** Scan the draft against existing content (your own and the web) for:
   - Duplicated phrasing that could trigger plagiarism flags
   - Structural overlap with existing articles on the same topic
   - Sentences or paragraphs that are too close to source material
   - Fix any overlaps by rewriting with original structure and examples.
3. **Phase 3: Fullness + SEO check.** Verify the article is substantive and search-optimised:
   - **Fullness:** Does each section have enough depth? Are there real examples, data points, and specific details? Is the article long enough to rank? Flag any section that reads thin.
   - **SEO:** Are target keywords present in the title, first paragraph, and naturally throughout? Are headers structured properly? Is the meta description compelling? Are there internal linking opportunities?
   - Fix any gaps by expanding thin sections and adding keyword coverage where missing.

**Under the hood**

**1. Drafter** — writes the first full pass with real substance, not a summary
**2. Overlap checker** — scans for duplicated phrasing, structural overlap, and source material proximity
**3. Fullness + SEO checker** — verifies depth, keyword coverage, header structure, and meta data

**Tips**
- The three most common article failures: unoriginal content (plagiarism risk), thin coverage (won't rank), and missing keyword targeting (won't be found). Each phase catches one.
- Do not skip the overlap check. Even unintentional similarity to existing content can hurt SEO and credibility.
- "Fullness" is not just word count — it is whether each section has real examples, data, and specific details that make it genuinely useful.
- SEO check is last because keyword stuffing during drafting ruins the writing. Write naturally first, then verify keywords are present.

**Tags:** Writing, Content Creation, Marketing